애플 앱스토어 심사: Guideline 4.3(a) - Design - Spam

애플 앱스토어 심사 반려(리젝) 경험 공유 및 기록

 

This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam.

Specifically, this app is available in the same locations as another identical app you submitted to the App Store.

 

Apps that duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

 

Next Steps

It would be appropriate to restrict the available storefronts for these apps and ensure none of the selected storefronts overlap. Restrict storefronts by selecting "None" on Country or Region Availability in App Store Connect and then select the desired countries or regions. Learn more about restricting storefronts in App Store Connect.

 

Resources

Some factors that contribute to a spam rejection may include:

 

- Submitting an app with the same source code or assets as other apps already submitted to the App Store

- Creating and submitting multiple similar apps using a repackaged app template

- Purchasing an app template with problematic code from a third party

- Submitting several similar apps across multiple accounts

 

Learn more about our requirements to prevent spam in App Review Guideline 4.3(a).

 

Support

- Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module.

- Consult with fellow developers and Apple engineers on the Apple Developer Forums.

- Help improve the review process or identify a need for clarity in our policies by suggesting guideline changes.

- Request a 30-minute online meeting with an App Review expert to discuss the guidelines and best practices for a smooth review process.

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상황

회사 내부 솔루션 앱 A 앱이 이미 출시되어 있는 상태에서 다른 B사의 의뢰를 받아서 B 앱을 만들어야 했습니다. 앱 이름과 번들은 다르게 적용했습니다. 전체적인 UI는 메인화면에서 특수 기능을 빼면 비슷했고 로고는 A와 B를 동일한 상태로 제출하니 리젝을 받았습니다.

 

해결

B 앱의 로고를 A 앱과는 다르게 변경하였습니다. A와 B 앱 모두 솔루션 이름으로 같은 앱 아이콘이 적용되어 있던걸 B 앱의 아이콘만 솔루션 이름과 B 이름을 추가하고 다른 색을 적용하였습니다.

 

번외

찾아보면 전자출결, 페이팝과 같이 로고만 바꿔서 제출하는 앱들이 존재한다. 그 앱을 출시한 분들은 상당한 고수로 보인다.